Choosing the right category is one of the most overlooked steps when creating a listing, and it has an outsized effect on whether the right customers ever find you.
Broad categories get more search volume but more competition; narrow, specific categories get less traffic but a much higher match rate with people who actually need you.
The goal isn't to be found by everyone. It's to be found by the right ten people searching for exactly what you do.
Choosing between similar categories
When two categories seem equally valid, pick the one your closest competitors are least concentrated in — it often means less competition for the same search terms.
Elena Kapoor
Writes about running and growing a local business listing on Nepal Index — from earning your first reviews to keeping a profile accurate and easy to find.